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Brains versus Capital :Entrepreneurship for Everyone: Lean, Smart, Simple

by Günter Faltin

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Product Description

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.


Contents:
  • Foreword by Fritz Fleischmann, Babson College
  • Introduction
  • The Tea Campaign as a Case Study
  • Start-ups: Creative Concepts, Not High-Tech
  • The Step-Child Concept: It Pays to Finetune Your Concept
  • Avoiding Overload
  • Building a Business with Components
  • Playing in the Big Boys' League
  • How to Work Out Your Own High-Potential Concept: The Entrepreneurship Laboratory
  • Entrepreneurship as a Challenge
  • Say Goodbye to Old Ways of Thinking (Don't Draw Conclusions about the Future Based on the Past)
  • An Invitation to a Dance
  • Appendix: Everyone Can Become an Entrepreneur: An Interview with Professor Muhammad Yunus (Excerpt)
  • References
  • Acknowledgements
  • About the Author
  • Endnotes

Readership: Students, practitioners and general public interested in entrepreneurship and founding businesses.

ASIN B07GFFT4M1
Released 08/22/2018
Main Category Kindle Edition
Group eBooks
Publisher World Scientific Publishing Company
Studio World Scientific Publishing Company
Manufacturer World Scientific Publishing Company
Language(s) English (Published)
Adult Product? No

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